author sales funnel

18

modules

18

Videos

All

Skill Level

16:41m

Duration

English

Language

Course Contents

Downloads

Currently, there’s nothing on the market that is as flexible, growth-minded, and designed beautifully as Flodesk. I highly recommend not overpaying for email marketing and instead use a beautifully-designed email application like Flodesk which is simple, cost-effective and will help your growth.

introduction: What you'll learn

Ever feel like you’re repelling the world with your emails instead of attracting a loyal list of fans who become your buyers?

Do you ever feel like you’re obligated to send out an email newsletter and are actually loathing the task?

Are you feeling crippled with promotional tendencies and unaligned lead magnets? Like all you do is promote your products and services? And your lead magnet doesn’t exactly match what you offer but it seems to get subscribers?

…and then those subscribers dwindle every single month thereafter without actually growing in number?

Yeah. 

Honestly, there are more people in the world that do not do the task of email marketing well than there are that are able to connect with their audience and have loyal buyers ready to go. 

But you don’t want to be just another blogger or entrepreneur with a stagnant, cricket-sounding list. You are special. You want to change the world with words, inspire, educate, and share your views. You want to find that magic center between email frequency, content, and accessibility that only successful email marketers have learned to identify for their brands.

And because each brand, including yours, is different, you want to know what makes this all work. So you can make sales. And cater to an audience that loves everything you come up with. 

Email is Not Dead

Email is very much alive and well, and will continue to be. It’s the place where you can connect with your audience while they’re in their PJs, on a break at work, reading quietly at home, or even (gasp) on the toilet. Yeah. I know. There’s a whole population of people that escape to the bathroom to read their emails. You’ve got them where they’re most vulnerable!

Some people say that email is going away. I challenge them to check the actual stats. It’s far from true. 

Email has been the way I’ve been able to attract my people. The people that love my work. Who appreciate the unique knowledge and insight I have into what I talk about the most (sometimes my dog, Ruby). If email were actually dead, there wouldn’t be food on my table, and the bills wouldn’t be paid.

Email is very much alive and kicking, and it’s your turn to master this skill so you can attract your people who love YOUR work and what YOU have to say. 

There’s an audience for everyone. Let’s find yours. And I’ll show you how to keep them, too. Even how to encourage them to show they are committed to your perspective in life by buying your products and services.

But My List is Tiny…

Doesn’t matter how big or small your list is. I have a big one. I know bigger bloggers than myself who have smaller lists. And we make around the same amount of money. 

What matters is your ability to attract and connect. The sooner the better. Subscribers are the most interested and excited about your brand within the first 48 hours of receiving an email from you. They may share your content. They might not. Regardless, you have an opportunity to get their attention, keep it, and build your own loyal fan base. Regardless if you’re popular on social media or not. Because social media has nothing to do with what you’re about to learn in Email Magnet Magic.

So take every frustration you’ve ever had about not being popular on social media and having a dinky list of a few hundred people (or zero), and know this is about to change.

I Haven’t Started My List

Started from scratch? Excellent. I use MailChimp (I’ve used really expensive systems like Ontraport, too) because it’s easy, it’s always worked for me, it’s got my required tools and features, and not expensive. 

It’s totally up to you what you want to use. Just start a list, and let’s get started.

The Spark

You’re going to learn how to write emails, content, and best practices for email engagement. Connecting with your audience is much more important than how big your list is. So we’ll talk about the spark—that initial touch moment that lights a fire in your reader to hit that subscribe button, along with the attrition magnet—what prompted them to your site in the first place. From there, we’ll discuss and contemplate

And you’ll have homework to do! Yay! Each chapter has homework to make you really step back and think about what you want to say and how you want to be perceived by your readers. This will also decide what kind of downloadable content you’ll want to create, and how to find out what your reader is actually interested in. So get ready. Let’s make some magic happen for your email list. Let’s help you find the true followers and not the freebie hoarders who sign up just for the sake of getting something for free, and never buy from you. I’m excited. Let’s go!

What You’re Going to Learn

  • You’ll learn how to turn your passion for writing into a profit 
  • You’ll learn how to sell your book using a carefully crafted author sales funnel
  • You’ll learn how to sell additional books with your new author sales funnel
  • You’ll learn how to structure each email message with an upsell so it is logically bought and wanted
  • You’ll learn how to sell more books or products IMMEDIATELY after someone just bought from you WITHOUT annoying them
  • You’ll learn how to communicate with your audience on a conservative, modest basis without being annoying
  • You’ll learn why it’s important to communicate regularly and not just monthly or whenever you have a new release with your email list
  • You’ll learn how to attract immediate attention to your emails through the art of conditioning and providing value

Modules

Module 1: What is an Author Sales Funnel?

key points

An author sales funnel is a type of sales funnel specifically designed for authors who have published one or more books. It’s a series of emails designed to introduce yourself to an email subscriber, give them more information, sell them a book product, and work your backlist in the process. 

When you email your subscribers think of it as a sequence of helpful content – not just a broadcast. When you use your email list to establish a funnel, you are in complete control of the messaging they see about you and your books, and in the  order you choose.

Time for a reality check. Totally unscientific statistic here, but keep in mind I’ve subscribed and tested a LOT of author newsletters over the years. Tons of research done by yours truly. 

99% of authors do not email their audience enough. Here’s the basis for my number:

1) Most authors only email their audience when they have a new release. This becomes a trigger for the end-reader, indicating, “I have something new that I want you to buy.” This can become problematic. Because unless you’re delivering value (in terms of reading quality from the last book and engaging your audience on social media) you’ll be thrown into the unsubscribe category. Every time someone opens an email you have a 50/50 chance of staying in their inbox. The “value” assessment check is conducted each time someone opens your email. If they’re not getting some sort of perceived value, you get scrapped.

2) Many authors don’t engage their audience after signing up from the get-go. Not even a confirmation or a thank-you email! Often times I’ve visited author websites, sign up for their newsletter, and NOTHING HAPPENS. And then maybe 2-3 months later, I hear from them. I will admit, I have unsubscribed from authors that do this because I have completely forgotten why I signed up to hear from them in the first place. THIS IS A HUGE PROBLEM (for the author – not for me)!

3) Most authors do not have anything of perceived value in place for the subscriber. Put yourself in the shoes of your reader. What do they get besides your great books? What should be the equal exchange in asking them to not just subscribe, but open and read your emails? You’re asking them for time. There needs to be something of value in it for them other than just another book to buy. 

This is where having an author sales funnel becomes important. You’re able to constantly drive value, set things up so you’re delivering value constantly, and get yourself in their email inbox hopefully at least 6 times before they may decide to move on (if they’re not that into you – which is ok) or maybe they’ll be lifelong fans, in which case, your funnel worked and you secured a solid lead.

Not emailing enough is dangerous to your sales figures.

Emailing too much just annoys people and they won’t return again.

What’s the happy medium? How do you please your people without annoying the heck out of them… and make sales in the process?

This, my friend, is the art of the author sales funnel. I’ve written a ton of them that have been implemented and used by major bestselling authors, and my funnels work. They’re fun, delightful, and your readers will love you.

Now, let’s talk about what you’re going to learn.

Here’s what’s included in this course:

  • PowerPoint presentation
  • Handouts
  • Worksheets
  • Videos
  • Sales Funnel Scripts
  • Written Instruction/Education

Just to recap…

Your homework…

What kind of emails will you plan to send? What kind of content do you want to have?

How often will you email your subscribers? Plan out a content calendar specifically for your subscribers.

Module 2: The Overall Structure of an Author Sales Funnel

key points

An author sales funnel is a type of sales funnel specifically designed for authors who have published one or more books. It’s a series of emails designed to introduce yourself to an email subscriber, give them more information, sell them a book product, and work your backlist in the process. 

When you email your subscribers think of it as a sequence of helpful content – not just a broadcast. When you use your email list to establish a funnel, you are in complete control of the messaging they see about you and your books, and in the  order you choose.

Time for a reality check. Totally unscientific statistic here, but keep in mind I’ve subscribed and tested a LOT of author newsletters over the years. Tons of research done by yours truly. 

99% of authors do not email their audience enough. Here’s the basis for my number:

1) Most authors only email their audience when they have a new release. This becomes a trigger for the end-reader, indicating, “I have something new that I want you to buy.” This can become problematic. Because unless you’re delivering value (in terms of reading quality from the last book and engaging your audience on social media) you’ll be thrown into the unsubscribe category. Every time someone opens an email you have a 50/50 chance of staying in their inbox. The “value” assessment check is conducted each time someone opens your email. If they’re not getting some sort of perceived value, you get scrapped.

2) Many authors don’t engage their audience after signing up from the get-go. Not even a confirmation or a thank-you email! Often times I’ve visited author websites, sign up for their newsletter, and NOTHING HAPPENS. And then maybe 2-3 months later, I hear from them. I will admit, I have unsubscribed from authors that do this because I have completely forgotten why I signed up to hear from them in the first place. THIS IS A HUGE PROBLEM (for the author – not for me)!

3) Most authors do not have anything of perceived value in place for the subscriber. Put yourself in the shoes of your reader. What do they get besides your great books? What should be the equal exchange in asking them to not just subscribe, but open and read your emails? You’re asking them for time. There needs to be something of value in it for them other than just another book to buy. 

This is where having an author sales funnel becomes important. You’re able to constantly drive value, set things up so you’re delivering value constantly, and get yourself in their email inbox hopefully at least 6 times before they may decide to move on (if they’re not that into you – which is ok) or maybe they’ll be lifelong fans, in which case, your funnel worked and you secured a solid lead.

Not emailing enough is dangerous to your sales figures.

Emailing too much just annoys people and they won’t return again.

What’s the happy medium? How do you please your people without annoying the heck out of them… and make sales in the process?

This, my friend, is the art of the author sales funnel. I’ve written a ton of them that have been implemented and used by major bestselling authors, and my funnels work. They’re fun, delightful, and your readers will love you.

Now, let’s talk about what you’re going to learn.

Here’s what’s included in this course:

  • PowerPoint presentation
  • Handouts
  • Worksheets
  • Videos
  • Sales Funnel Scripts
  • Written Instruction/Education

Sitting down every month, trying to figure out what to write to your readers. Um, buy my new book? Right?

Do you do that? Struggle to figure out what to write every time you need to send your  email newsletter? It doesn’t have to be that way.

This is where you need to think in terms of bulk upload then AUTOMATE… if you already know what you want your readers to know – and I mean, everything – right up front, then writing those monthly release notes and promotion emails becomes so much easier. 

I’m going to show you exactly what an irresistible email autoresponder series can look like, and the blueprint and scripts that you can apply to your own email content.

You can make this sales funnel “thing” as easy and streamlined as you like, or as sophisticated as you like. It’s completely up to you. You’re the architect of your own funnel. I’d recommend starting with a 10-series sequence just to nail down what is working for your list and what you could improve on. We can get complicated once you master that, ok?

This is what your typical author sales funnel will look like.

Self-promotion sucks. But there’s a way to do it without seeming spammy, scammy, obnoxious and you’ll be associated with being fun, friendly, and entertaining. 

Authors first off, make the grave mistake of focusing so much attention on their product. Free book! Download here! Here’s my link! Gah.

It’s exhausting.

WHY should I end up buying from you? What are you promising me? Lure me in. Don’t bombard me with links and products to buy. Draw me in. Show me why I’m going to be interested. Tell me the story before I even read it. Probe my brain with intriguing questions. 

“Will so-and-so get together? Can they actually ever overcome a cheating affair? Will the loss be so great that they’ll never find love again? Does the dog know who killed the owner of the abandoned mansion? Why does that man keep going into the storage facility?”

Ask the questions. Give your reader something of value – the gift of intrigue. 

You can set these things up by establishing fun things for the customer to read, to learn about, and to ponder. I don’t necessarily want your free book. I want the REASON why I should want it. 

I want the story of how you wrote. I want to see the office pictures of where you wrote the book, your cat friend, the story of how you came up with the book. If you draw enough inference AROUND your book product, your reader/visitor is going to naturally start being curious. Then you have them in the mindset of contemplating a purchase. 

I want the fun downloads of the recipes you wrote about, the wine list you referenced, where to shop the characters’ clothing, the printables, the desktop wall calendars, the VIP access to whatever you’ve got to offer me. Maybe it’s even discount coupons for your swag stuff. Maybe it’s a free paperback book with the purchase of 3, but only VIP people get it. 

At the bottom of pretty much every email, you’ll list a different book or set of books to feature, but that’s it. Showing them. Getting the eyes on the visuals. Less selling, more showing, and more giving. That’s the name of this game!

Just to recap…

Your homework…

What kind of emails will you plan to send? What kind of content do you want to have?

How often will you email your subscribers? Plan out a content calendar specifically for your subscribers.

Module 3: Systems to Use for a Great Author Sales Funnel

key points

There are several email subscription services you can use for your automated sales funnel. As a blogger, I use Ontraport. But for my author and design-related materials, I use MailChimp. I’ve tried several other email service providers, but MailChimp has 1) never failed me and 2) is very strict about their spam compliance, ensuring that my emails will actually get delivered to my recipients instead of being classified as spam by an outside party. 

There are others, too. ConvertKit, MailerLite, ConstantContact, etc. What you’ll have to discover is which one has an automated email sequence feature that helps you make sense of your funnel and easy to read/follow. There’s nothing like getting a complicated but high-performing funnel going and have it look like a disaster on paper or within your subscription system, which can make it difficult to make updates in the future. 

Your website is going to be the major attractor in whether or not people sign up for your email newsletter (which will then put them in a sales funnel). By using your website to capture leads, you’ll get “credit” for the page hit and thus bolster your ongoing rank. It will also allow you to test various pages on what may be working for written copy and images versus another page. 

There are several providers available that offer landing page systems. LeadPages, OntraPages, and even MailChimp have landing pages where you can drag and drop items like banners, images, text boxes and signup forms to integrate into your email list. Systems like these make it easy for beginners to get a sales funnel going.

The only drawback really is that you’re not exactly capturing a page visit to your own domain, which would help ensure you get a Facebook Pixel hit, thus being able to remarket to those that may not have signed up after all or have visited your website. You’ll have to decide and make a decision based on your skillset on whether or not you have what is needed to make changes to your website and whether it provides enough “wow” factor to get the subscriber signed up.

Just to recap…

Your homework…

What kind of emails will you plan to send? What kind of content do you want to have?

How often will you email your subscribers? Plan out a content calendar specifically for your subscribers.

Module 4: Segmenting Your Audience

key points

Both of these steps are important but seldom discussed.

Ok. Try to follow along with me on this. 

Front-end segmenting is where you’re asking your readers what they’re into from the start. This helps categorize people into what are called segments. Some authors and bloggers using a tagging system, others may use a group system. Either way, you’re portioning out your audience into segments, so you can better tailor your emails to the right set of people. Remember our main goal is conversion and keeping them entertained, so if you send them things they’re not exactly into you’ll lose them as a subscriber and potential buyer.

Process segmenting is where you start evaluating and segmenting based on behavior. Some lists “grade” or give a “star” rating to people based on whether or not they open your email. They’ll get a star if they do. But most systems allow you to see or make decisions based on whether or not a subscriber did something in an email they clicked. 

Suppose you’re a non-fiction AND a romance writer like me. You list two books available in your email. The customer clicked on the romance book but not the non-fiction one. You’d then make the assessment that they’re “into” romance novels. 

Now, this isn’t exactly a perfect science because maybe they might be into non-fiction books also but just chose not to click on yours. Either way, it’s ok, because you can always re-introduce a book later on. But based on the fact that they DID click on something, you can then set up a string of emails and segment them to a group or list based on that clicking behavior.

I actually have a system in place on one of my lists where I reward people for opening my emails. But they just don’t know that I’m doing it or conditioning them in that manner. They get free downloads every time they click and open something. If they just open and read but don’t click, they don’t get anything in the next email sequence. But if they DO click through, I reward them.

Rewards-based segmenting is a good overall strategy to put in place. Sometimes you may want to tell them you’re doing this right up front – that way it sets the tone. But in other cases you may not want to. It really depends on what you’re giving out and how you want to reward your subscribers.

Bottom line, segmenting is essential to drive the right message to the right audience. Make sure you have some forms of segmenting in place so you can tailor your message to the right groups.

If they know they’ll get rewarded, they’ll be more likely to open and click.

One practice like I mentioned before is being upfront with your readers and telling them flat out, if you open and click through on my emails, and even make purchases, I will know and I will reward you. Imagine the conversion rate you’ll get!

Be upfront about it. In some instances you may not want to say anything just to gauge actual interest as a test for A/B split testing. But when you find the right message, be sure to tell your audience, hey, I’ll reward you with xxxx product if you open and click on my emails. It’s a wonderful strategy. All you’re asking them to do is open, read your message and express some level of interest. It just may work for you. Try it!

Conditioning is important. I have learned to condition my people by providing downloads. The minute I don’t include a download (or something else they can have) I instantly get bombarded with emails like… “oh – no download this week?!” and a frowny face emoji. 

They’ve been conditioned to receive something for free. What’s unfortunate sometimes is that people, when you’re giving them information or training, don’t realize the value in that and expect some sort of free product. Therefore, if you are going to give away free information, make sure you let them know what you’re doing for them in advance, deliver it in a PDF downloadable so there’s that element of a free asset, and you’ll have conditioned your reader once again.

Train your readers. If you open up my email, you will get something. Each and every time. Figure out a way to deliver value without giving away your precious product. There’s an art to this! Experiment with some of the ideas I’ve given you about resource upgrades and libraries you can build.

Just to recap…

Your homework…

What kind of emails will you plan to send? What kind of content do you want to have?

How often will you email your subscribers? Plan out a content calendar specifically for your subscribers.

Module 5: The Email Sequence

key points

Email 1: The “Download” – Access Information and Introduction

The first email needs to be your very best. The goal is the lure them into your funnel, yes, which also has to be impressive, but the first email really needs to be about your audience. What have you put together that they’ll benefit from? What can they expect from you? What do they get by being on your super special list? How will they benefit by staying on your list? Why your list – what do you offer that no one else does?

Below is the email I wrote for Cindi Madsen’s VIP resource library. The resource library is only for her subscribers to access and is full of desktop downloads, recipes from her books, backstories, exclusives, giveaways, printables, etc. We wanted to ensure that her subscribers had ALL the wonderful things that the general public generally would not have access to. It’s really for her fans!

This is the email script:

Welcome to my world of writing, smexy books, and lifeing hard!

This is your VIP pass access to my resource library, where you can download all sorts of goodies, get introduced to my line of books, get yourself some smexy-looking wallpapers for your laptop or desktop computer, and join in on the fun! 

Here’s the link to the resource library: Cindi Madsen’s VIP Reader Library

When you get there, you’ll need a password: “teamcindi

Now, if you love talking about books or want the first glimpse of my upcoming releases, you are more than welcome to join in on the fun (and also meet some other top-selling authors, too!) by joining me in my Facebook group. 

Cindi Madsen’s Banter Babes

We do like to have a lot of fun, and you’ll get to know me better, too. But first I’d love for you to get acquainted with the resource library and download everything to your heart’s desire!

So go have some fun! Enjoy!

Keeping Lifeing Hard and Reading!

Cindi Madsen

*•*´¨)✮ NEW FROM CINDI MADSEN
¸.•´✮¸.•*´¨) ¸.•*¨✮
(¸.• ✮ 

Until We’re More (Fighting for Her Book 2)

https://amzn.to/2MnjHit

Chelsea is smart, funny, gorgeous, and the best friend I’ve ever had. Ever since she left, I’ve been a wreck. I’ve been focused on keeping my family’s MMA gym afloat while I train and coach fighters, anything to not miss her more. But now she’s finally back, along with her grumpy, possessive cat, and things are weird between us.

By weird, I mean I can’t stop thinking about her in that way. She’s in the room next door, and it takes all my control not to storm in there, sweep her up, and bring her back to my bed. Even stranger, I’m pretty sure she’d be into it.

And this time, I’m not going to stop fighting until we’re more.

Each book in the Fighting for Her series is STANDALONE:
* Until You’re Mine
* Until We’re More

 


CINDI MADSEN BOOKS | PO BOX 7000, COLORADO SPRINGS
THIS EMAIL WAS SENT TO {$EMAIL} | UNSUBSCRIBE | FORWARD THIS EMAIL TO A FRIEND
POWERED BY MAILERLITE

Email 2: The “Did You Get It?” Email

This second email actually serves three purposes. 

1) It reminds the person that they signed up for your newsletter. Remember – you’re not going to know what state of mind the person who signed up for your email list was in. Maybe they discovered you right before they went to bed. Maybe they were standing in line at the bank, at a restaurant or even on the subway and completely forgot about what you sent them. This is a good follow-up email that I recommend implementing 1 day after you send your first email with all their downloadable goodies. 

2) It allows you to make sure they’re actually able to access what you promised them. Nothing like being made aware that you’re going to get something and either the password doesn’t work or the link is broken. Whoops! It happens to the best of us. This email is a surefire way to ensure that they’ll get things opened, take a look and be able to access it as intended.

3) It allows for communication and questions. Maybe you provided them with something and they’re not sure how to use it. What application to open it with. Believe me, I’ve had all sorts of questions on my brand identity template in my resource library. Everything from “ok, I have this… now what do I do with it?” These prompted questions are GREAT! You WANT these kinds of questions. It allows you to create some instructional text or maybe even a value-added video to explain how to use what you just gave them. 

Here’s the script:

Hey it’s Cindi – just checking in to make sure you got into the VIP Reader Library ok. Don’t forget – the password is “teamcindi” and gosh I hope you’ll be on my team for LIFE!

The VIP Reader Library on my site has a ton of cool stuff designed by Kerrie Legend just for me and my reader fans. 

In there you’ll find:

  • Printables
  • Desktop Wallpaper Organizers (some are totally smexy-looking – don’t lick your screen, ok?)
  • Book Excerpts
  • Book Night Party Ideas
  • Book Club Discussion Sheets
  • Recipes
  • and Exclusive Downloads and Coupons

If you haven’t had a chance to get in there yet, totally ok – I know with all the lifeing you’re doing keeps you busy – but don’t forget to schedule a little fun time for you and your friends! Reading connects us and gives us commonalities to discuss things we love – books are such a big part of our lives, and I hope you’ll check out mine for sure!

Keep Lifeing Hard and Reading!

Cindi Madsen

Until You’re Mine (Fighting for Her Book 1)


*•*´¨)✮ LIVE ON AMAZON!
¸.•´✮¸.•*´¨) ¸.•*¨✮ Meet Shane Knox…
(¸.• ✮ The closer we get, the more I want Brooklyn…

https://amzn.to/2LRCwOy


Ways to screw up the MMA comeback I’ve been working so hard on:

1. Check out my trainer’s little sister in front of him, which gets me hit in the head

2. Make excuses to stay at the gym afterhours so I can watch her face scrunch up while she balances the books

3. Forget that she’s leaving at the end of the summer and we’re supposed to be sticking to just friends

4. Get caught making out with her, earning even more hellacious training sessions, along with a warning to stay away

5. Switch my focus to proving I won’t stop fighting until she’s mine

Each book in the Fighting for Her series is STANDALONE:
* Until You’re Mine
* Until We’re More


CINDI MADSEN BOOKS | PO BOX 7000, COLORADO SPRINGS
THIS EMAIL WAS SENT TO {$EMAIL} | UNSUBSCRIBE | FORWARD THIS EMAIL TO A FRIEND
POWERED BY MAILERLITE

Email 3: The “Let’s Get to Know Each Other” Email

This email can be kind of tricky. While you want to introduce yourself so they can get to know you better and what you write about, your backstory, etc., it’s important to keep the email about the reader. How do you do that?! How do you make a “get to know me” email about your reader?

Make it fun.

Make it interesting. Something the general public wouldn’t know or that you’ve shared on social media. 

Don’t try to be bigger than you are and not be personal. I do understand why small businesses would try to be all formal and corporate but all that does is create separation between you and your reader. And to be honest it wasn’t until I tested this out on one of our own businesses that I realized just what a huge mistake this is. We got too formal and started speaking about ourselves in the 3rd person. Big mistake.

There is a major trend going on this year in email marketing. Big authors are getting better at it, but as independent authors and self-published entrepreneurs we totally have the edge.

Personalized messages are the best. Direct from you.

We’re talking about savvy, sophisticated readers. It’s easy for us, we know our audience intimately. We can write with a person in mind and tap into that person’s likes and wants. But what exactly does that mean for emails?

Well, big authors tend to use sleek professionally designed templates that go out to zillions of people with the same message, same images, same format, every single time. That’s old hat. That’s not how it’s done well.

I’ve been testing fancy templates against text and image messages for a while now. Hands down, the text and image worked the best. Screw the fancy templates. Conversions were down, sales were starting to slump, and I started discovering that our email subscription service couldn’t get our emails into the main inboxes of our recipients because the email giants were blocking all the fancy pants code that was embedded into the emails from the templates.

The text only version won hands down every single time. Gradually I saw more opens, more clickthroughs, and eventually more sales. As an author you need to play to your strengths. Think ‘personal’ communication and less broadcasting. Make it as tailored and personal as possible.

Here’s the script:

I love getting to know more about my readers – what you love to read, what you’d like to see next, and what you love about my books. So be sure to introduce yourself – either on Facebook, Twitter, Instagram or even Pinterest! (I’m big into pinning inspiration about my upcoming novels). 

Fans have always wanted to know about how my writing career got started. Let me tell you, there’s always a story behind the stories!

I’ve always had stories in my head, I just didn’t think about writing them down until after I had my first baby. After that, I was hooked. I began writing and writing, then I wasn’t sure what to do with it. After researching, I found out about agents and editors & I’d love to say that then I just got those right away, but it took 8 books. It also took deciding if I wanted writing to be my hobby or my job. Once I decided I wanted it to be my job, I found a writing organization and a critique group and about two years of hitting it really hard, I got two contracts for two different books in the same week. After that, things moved pretty quickly and I’ve been pounding away on my computer keyboard ever since, constantly working to keep up with social media and deadlines and family stuff. Which never quite happens, but I feel super lucky to be doing my dream job.

What got it all started? When did my writing career turn “big”? It was actually when I published Falling for Her Fiance: An Accidentally in Love novel. And then after that, really shortly after that actually, Cinderella Screwed Me Over took off, which was published with Entangled Select & has been translated into several languages. I’ve been writing consistently ever since. 

So that’s my story. What’s yours? What do you love about reading? Tell me more about you. 

Oh and massive throwback here – these are from 2013 and still rocking! I linked the two books below just in case you haven’t had a chance to read them. These sent my writing career into hyperdrive. I hope you love them! Let me know what you think!

Lifeing Hard, 

Cindi Madsen

 

 


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The Fun Stuff Email – The Exclusives

Alright. So after email 3, we need to get back to delivering value. Give them something. Something exclusive. You have two choices here – you can either so super easy or super sophisticated with this. This is something you’ll want to give them that they can’t get on your website, your social media feed, in your books, whatever. 

This has to be original and COOL.

What I recommend here if you haven’t developed anything is to include a recipe. A recipe from a food mentioned in your books or a drink recipe that is mentioned in your books. People enjoy things that are useful, have meaning to them, and also associate themselves with your author life. Give them something cool and make it look wildly pretty or sophisticated. Don’t cheap out on this. You’ll lose subscribers if they associate this email with “lame”. 

Here’s the script!

Email 5: The Backstory of Your Best Book

The Reward Split

The Reward Split Sequence

The Reward Split

The Reward Split

The Reward Split

Just to recap…

Your homework…

What kind of emails will you plan to send? What kind of content do you want to have?

How often will you email your subscribers? Plan out a content calendar specifically for your subscribers.

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